LEGAL STRATEGIES IN OVERCOMING OVERCLAIMS ON SKINCARE PRODUCTS: BPOM POLICY EVALUATION
DOI:
https://doi.org/10.71250/rlr.v3i1.56Keywords:
Excessive Claims, Skincare, BPOM Regulation, Consumer Protection, Legal StrategyAbstract
Skincare products have become an important part of the cosmetic industry, but the practice of overclaiming in marketing is increasingly common. Overclaiming occurs when manufacturers state the benefits of a product without being supported by adequate scientific evidence, which can mislead consumers. This study aims to analyze the effectiveness of regulations implemented by the Food and Drug Supervisory Agency (BPOM) in overcoming overclaiming in skincare products. The method used is a normative legal approach with regulatory analysis and literature studies related to BPOM policies. The results of the study show that BPOM has implemented various regulations, including BPOM Regulation Number 23 of 2019 concerning Technical Instructions for Cosmetic Product Claims and Law Number 8 of 1999 concerning Consumer Protection. However, the implementation of regulations still faces challenges, especially in supervising products on e-commerce platforms and social media. The legal strategies implemented by BPOM include pre-market and post-market supervision, but their effectiveness still needs to be improved. This study recommends increasing digital supervision, consumer education, and stricter sanctions for violators of regulations so that consumer protection can be more optimal.References
Anastasyia, Y., Heriawanto, B. K., & Ayu, I. K. (2025). The Duty of the Food and Drug Administration in Consumer Protection of Skincare with Overclaim Description. Dynamics, 31(1), 11675-11688.
Aziz, A. (2020). Duties and Authorities of the Food and Drug Supervisory Agency (BPOM) in the Framework of Consumer Protection. Al-Qanun: Journal of Islamic Legal Thought and Reform, 23(1), 193-214.
Badan Pengawas Obat dan Makanan Republik Indonesia (BPOM RI). (2016). Report to the Nation: Performance Report of the Indonesian Food and Drug Administration up to the Third Quarter of 2016.
Benuf, K., & Azhar, M. (2020). Legal Research Methodology as an Instrument to Unravel Contemporary Legal Issues. Journal of Gema Keadilan, 7(1), 20-33.
Hurhayati, I. (2009). The Effectiveness of the Food and Drug Supervisory Agency's Supervision of the Circulation of Imported Processed Food Products in Realizing Consumer Protection. Mimbar Hukum, 21(2), 203-408.
Jeremy Eldwin, G. K. (2021). Marketing Strategy Analysis of Obien Surabaya Cosmetic Products in East Java. Agora, 9(1).
Koran Madura. (2024, December 18). Marak skincare products overclaim and abal-abal, LPKSM Smart Konsumen complains to BPKN RI. Madura Newspaper. https://www.koranmadura.com/2024/12/marak-produk-skincare-overclaim-dan-abal-abal-lpksm-smart-konsumen-adukan-ke-bpkn-ri/#google_vignette
Kuncoro, A. A. P., & Syamsudin, M. (2024). Consumer Protection against Skincare Product Overclaim. Proceedings of Actual Law Seminar, Faculty of Law, Islamic University of Indonesia, 73-84.
Kusisai, A. L. (2017). Implementation of Cosmetics Distribution Supervision by the Food and Drug Monitoring Agency (BPOM) in Pontianak City. PublikA Journal of State Administration Science (e-Journal), 6(2).
Marlina, H., Raspita, D., Novrianti, M., & Bidari, C. D. (2025). Legal Protection for Consumers on Skincare Product Overclaims on E-Commerce Platforms. Marwah Hukum, 3(1), 10-23.
Food and Drug Administration Regulation No. 23/2019 on Technical Requirements for Cosmetic Ingredients, State Gazette of the Republic of Indonesia (2019).
Prameswari, P. C., & Purwanti, N. P. (2023). Consumer Legal Protection of Content Overclaims on The Originote Water Gel Moisturizer Product. Journal of Kertha Desa, 11(9), 3254-3265.
Pratiwi, N., Asrina, A., & Hasan, C. (2023). Relationship between Knowledge and Skincare Selection among Adolescent Girls at SMPN 1 Awangpone. Window of Public Health Journal, 4(4), 630-637.
Rastiawaty, & Alrip, I. (2024). Law Enforcement Against Illegal Cosmetics Distribution: Perspective of Travis Hirschi's Social Control Theory. In Legislative Vol. 8 No. 1, December (2024): 19-35 (Vol. 8, Issue 1, pp. 19-35). Elsevier B.V.
Rumagit, J. O., Tampanguma, M. Y., & Pongkorung, F. (2023). Legal Protection of Consumers on the Distribution of Hazardous Cosmetic Products 1. Lex Privatum, 12(3).
Sabar, H., Tinambunan, R., Puspoayu, E. S., Hikmah, N., & Sugiarto, A. F. (2021). Assessing the Dilemmatic Problem of Positive Fictitious State Administration Settlement Examination in Government Administration. Proceedings of the International Joined Conference on Social Science, 603(Icss), 200.
Sari, N. P., & Sudarwanto, T. (2022). The Effect of Celebrity Endorser and Brand Image on MS GLOW Skincare Consumer Purchase Interest (Study on MS Glow Consumers in East Java). Scientific Journal of Management, Economics and Business, 1 (2), 25-40.
Setyawati, R., Aditya, K. L. S., & Seyfarth, M. (2024). Collective Brand Protection of Traditional Batik Works in Sendang Duwur Village, Paciran District, Lamongan. Innovation Journal of Community Service, 2(2), 217-228.
Subagyono, B. S. A., Chumaida, Z. V., & Romadhona, M. K. (2022). Enforcement of Consumer Rights Through Dispute Settlement Resolution Agency to Improve the Consumer Satisfaction Index in Indonesia. Yuridika, 37(3), 673-696.
Tahaanii, A. N., & Waluyo. (2023). Legal Protection for Consumers Caused by Overclaim in X Cosmetic Product Description (Facial Care). Scientific Journal of Wahana Pendidikan, 9(22), 1-12. https://doi.org/10.5281/zenodo.10077406
Law of the Republic of Indonesia Number 8 Year 1999 on Consumer Protection, State Gazette of the Republic of Indonesia (1999).
Wardhani, M. E. K., & Sulistyowati, E. (2024). Responsibility of Cosmetic Business Actors Related to Skincare Products Packaging Share In Jar. Novum: Journal of Law, 144-166.
Winata, M. G. (2022). Legal Protection for Victims of Dangerous Illegal Cosmetic Product Users. Sapientia et Virtus Journal, 7(1), 34-43.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Rachel Luna Widyawati, J. Priyanto Widodo
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Author(s) who wish to publish with this journal should agree to the following terms:
- Author(s) retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-Non Commercial 4.0 License (CC BY-NC) that allows others to share the work with an acknowledgement of the work’s authorship and initial publication in this journal for noncommercial purposes.
- Author(s) are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal’s published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
The publisher publish and distribute the Article with the copyright notice to the Realism: Law Review with the article license CC-BY-NC 4.0.
